Why Do Local Businesses Need a Website?
As a local business, you need a website because your market demands it. Customers routinely use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.
The information age of the late 20th and early 21st century means that people not only have access to significant levels of information but they expect that it is readily available. Customers often research companies and product options online, but in most cases, local businesses and chain stores offer the most efficient path to immediate gratification because they have inventory on hand for same-day purchase. By providing a website, a business can offer the convenience of instant information and still fulfill demand for product quickly.
Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may show up in search results conducted by Internet users during the late night or early morning hours when your lights are off.
Sample Desktop Websites
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